A Marketing Management View of Integrated Marketing Communications
Year of publication: |
1997
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Authors: | McArthur, David N. ; Griffin, Tom |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 37.1997, 5, p. 19-26
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Saved in:
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