A marketing perspective on mergers and acquisitions : how marketing integration affects post-merger performance
Homburg, Ch. ; Bucerius, M.
| Year of publication: |
2004
|
|---|---|
| Authors: | Homburg, Christian ; Bucerius, Matthias |
| Publisher: |
Mannheim |
| Subject: | Mergers and Acquisitions | Zwischenbetriebliche Integration | Marketing |
| Extent: | 37 Bl. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Unternehmensführung ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004824328