A marketing poll : an innovative approach to prediction, explanation and strategy
Year of publication: |
2010
|
---|---|
Authors: | Ben-Ur, Joseph ; Newman, Bruce I. |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 44.2010, 3/4, p. 515-538
|
Subject: | Wahl | Election | Prognose | Forecast | Meinungsforschung | Opinion poll | Zeitung | Newspaper | Online-Befragung | Web survey | Vergleich | Comparison | USA | United States | 2004 |
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