A marketing science perspective on recognition-based heuristics (and the fast-and-frugal paradigm)
Year of publication: |
2011
|
---|---|
Authors: | Hauser, John |
Published in: |
Judgment and Decision Making. - Society for Judgment and Decision Making, ISSN 1930-2975. - Vol. 6.2011, 5, p. 396-408
|
Publisher: |
Society for Judgment and Decision Making |
Subject: | consideration sets | ecological rationality | evaluation cost model | fast-and-frugal heuristics | self-reflection learning | non-compensatory decision rules | product development | recognition heuristic |
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