A Markov decision model for managing display-advertising campaigns
Year of publication: |
2023
|
---|---|
Authors: | Agrawal, Narendra ; Najafi-Asadolahi, Sami ; Smith, Stephen A. |
Published in: |
Manufacturing & service operations management : M & SOM. - Linthicum, Md. : Informs, ISSN 1526-5498, ZDB-ID 2023273-1. - Vol. 25.2023, 2, p. 489-507
|
Subject: | ad campaigns | ad exchange | display ad | dynamic bidding | Markov decision processes | queueing systems | real-time bidding | stochastic processes | Markov-Kette | Markov chain | Auktionstheorie | Auction theory | Warteschlangentheorie | Queueing theory | Entscheidung | Decision | Entscheidungstheorie | Decision theory | Stochastischer Prozess | Stochastic process |
-
Markov Decision Processes and Stochastic Positional Games : Optimal Control on Complex Networks
Lozovanu, Dmitrii, (2024)
-
Stochastic revision opportunities in Markov decision problems
Tsodikovich, Yevgeny, (2019)
-
Markov interval chain (MIC) for solving a decision problem
Semati, Salah Eddine, (2023)
- More ...
-
Optimization of operational decisions in digital advertising : a literature review
Agrawal, Narendra, (2020)
-
Supply chain planning processes for two major retailers
Agrawal, Narendra, (2008)
-
Multi-location inventory models for retail supply chain management : a review of recent research
Agrawal, Narendra, (2008)
- More ...