A mashup application to support complex decision making for retail consumers
Year of publication: |
2010
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Authors: | Walczak, Steven ; Kellogg, Deborah ; Gregg, Dawn |
Published in: |
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1935-5688, ZDB-ID 2498765-7. - Vol. 2.2010, 4, p. 39-56
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Subject: | Entscheidung | Decision | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Management-Informationssystem | Management information system |
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