A mathematical reformulation of the reference price
Year of publication: |
2012
|
---|---|
Authors: | Dayaratna, Kevin D. ; Kannan, P. K. |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 23.2012, 3, p. 839-849
|
Subject: | Preiselastizität | Price elasticity | Präferenztheorie | Theory of preferences | Maximum-Likelihood-Schätzung | Maximum likelihood estimation | Logit-Modell | Logit model |
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