A matter of survival : determinants of rational behavior in B-to-B markets
Mario Rese; Alexander Krebs; Michael Welling; Annika Wilke
Year of publication: |
2007
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Authors: | Rese, Mario ; Krebs, Alexander ; Welling, Michael ; Wilke, Annika |
Published in: |
Journal of business market management : jbm. - Wiesbaden : Gabler, Springer Fachmedien Wiesbaden, ISSN 1864-0753, ZDB-ID 23744492. - Vol. 1.2007, 1, p. 79-99
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