A means-end chain of fuzzy conceptualization to elicit consumer perception in store image
Year of publication: |
2013
|
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Authors: | Lin, Ling Zhong ; Yeh, Huery-ren |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 33.2013, p. 376-388
|
Subject: | Ladengestaltung | Store design | Firmenimage | Corporate reputation | Fuzzy-Set-Theorie | Fuzzy sets |
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