A measure and initial test of managers' perceptions of relationship marketing in inter-organizational exchanges
Year of publication: |
2007
|
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Authors: | McNally, Regina C. ; Griffin, Abbie |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 35.2007, 3, p. 382-397
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Subject: | Unternehmenskooperation | Inter-firm cooperation | Lieferantenmanagement | Supplier relationship management | USA | United States | Beziehungsmarketing | Relationship marketing |
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