A media planning calculus
Year of publication: |
1969
|
---|---|
Authors: | Little, John D. C. ; Lodish, Leonard M. |
Published in: |
Operations research. - Catonsville, MD : INFORMS, ISSN 0030-364X, ZDB-ID 123389-0. - Vol. 17.1969, 1, p. 1-35
|
Subject: | Werbungsbetrieb |
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