A mercantilist brand : the British East India company and Madeira wine : 1756-1834
Year of publication: |
2024
|
---|---|
Authors: | Câmara, Benedita Cardoso ; Lopes, Teresa da Silva ; Fredona, Robert |
Published in: |
Business history review. - Cambridge : Cambridge Univ. Press, ISSN 2044-768X, ZDB-ID 2066049-2. - Vol. 98.2024, 1, p. 81-118
|
Subject: | East India Company | Madeira wine | mercantilism | mercantilist brands | merchants | Port wine | proto-brands | Wein | Wine | Großbritannien | United Kingdom | Weinbau | Wine industry | Merkantilismus | Mercantilism | Markenführung | Brand management | Handelsgeschichte | History of trade | Indien | India | Handelskompanie | Trading company | Kolonialismus | Colonialism | Markenimage | Brand image |
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