A meta-analysis of price change fairness perceptions
Year of publication: |
March 2016
|
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Authors: | Tarrahi, Farid ; Eisend, Martin ; Dost, Florian |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 33.2016, 1, p. 199-203
|
Subject: | Dual entitlement | Price fairness | Price change | Price change motive | Meta-analysis | Meta-Analyse | Preismanagement | Pricing strategy | Gerechtigkeit | Justice | Preis | Price | Theorie | Theory |
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