A Meta-Analysis of the Impact of Price Presentation on Perceived Savings
Year of publication: |
2015
|
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Authors: | Krishna, Aradhna |
Other Persons: | Briesch, Richard (contributor) ; Lehmann, Donald R. (contributor) ; Yuan, Hong (contributor) |
Publisher: |
[2015]: [S.l.] : SSRN |
Subject: | Sparen | Savings | Meta-Analyse | Meta-analysis | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (18 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Retailing, 78 (2002) 101–118 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2002 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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