A meta-analytic review of opportunism in exchange relationships
Year of publication: |
2008
|
---|---|
Authors: | Crosno, Jody L. ; Dahlstrom, Robert |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 36.2008, 2, p. 191-201
|
Subject: | Institutionenökonomik | Institutional economics | Reputation | Glaubwürdigkeit | Credibility | Marketingtheorie | Marketing theory |
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