A method for analyzing strategic product launch
Year of publication: |
2007
|
---|---|
Authors: | Xiao, Junji |
Published in: |
Frontiers of economics in China : selected publications from Chinese universities. - Beijing : Higher Education Press, ISSN 1673-3444, ZDB-ID 2295851-4. - Vol. 2.2007, 3, p. 458-464
|
Subject: | USA | United States | Strategisches Management | Strategic management | Theorie | Theory | Produktentwicklung | New product development |
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