A method of measuring the productivity of advertising
Gordon Eldon Miracle
| Year of publication: |
1962
|
|---|---|
| Authors: | Miracle, Gordon Eldon |
| Subject: | Werbungsausgaben | Werbungsbetrieb | Vereinigte Staaten |
| Extent: | VI, 207 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Thesis: | The University of Wisconsin, Diss. 1962 |
| Notes: | Bibliogr. S. 197-207 Fotokopie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002498917