A methodology based on profitability criteria for defining the partial defection of customers in non-contractual settings
M. Clemente-Císar; S. San Matías; V. Giner-Bosch
Year of publication: |
2014
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Authors: | Clemente-Císar, M. ; San Matías, S. ; Giner-Bosch, V. |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 239.2014, 1 (16.11.), p. 276-285
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Subject: | Marketing | Churn analysis | Non-contractual retailing | Cost benefit analysis | Multiobjective optimization | Kosten-Nutzen-Analyse | Cost-benefit analysis | Theorie | Theory | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade |
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