A METHODOLOGY FOR MEASURING CONSUMER PREFERENCES IN DEVELOPING COUNTRIES
Year of publication: |
1988
|
---|---|
Authors: | Malhotra, Naresh K. |
Published in: |
International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 5.1988, 3, p. 52-66
|
Publisher: |
MCB UP Ltd |
Subject: | Consumer Behaviour | Developing Countries | Marketing Research |
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