A Micromodeling Approach to Investigate the Advertising-Sales Relationship
Year of publication: |
1981
|
---|---|
Authors: | Blattberg, Robert C. ; Jeuland, Abel P. |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 27.1981, 9, p. 988-1005
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | marketing | marketing: advertising/promotion |
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