A mixed study on the "wow" of impulse purchase on Instagram : insights from Gen-Z in a collectivistic environment
Year of publication: |
2024
|
---|---|
Authors: | Muhammad, Abubakar Sadiq ; Adeshola, Ibrahim ; Isiaku, Labaran |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 25.2024, 1, p. 128-148
|
Subject: | Impulse purchase | Generation Z (Gen-Z) | Instagram | SOR model | Stimuli | Organism | Response | Social media | Mixed method | Consumer socialization | Generation theory | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
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