A model for structuring efficient consumer response measures
Year of publication: |
2008
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Authors: | Aastrup, Jesper ; Kotzab, Herbert ; Grant, David B. ; Teller, Christoph ; Bjerre, Mogens |
Published in: |
International journal of retail & distribution management. - Bradford : Emerald, ISSN 0959-0552, ZDB-ID 10268844. - Vol. 36.2008, 8-9, p. 590-606
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