A model for studying R&D-marketing interface in the product innovation process
Year of publication: |
1986
|
---|---|
Authors: | Gupta, Ashok K. ; Raj, S. P. ; Wilemon, David L. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 50.1986, 2, p. 7-17
|
Subject: | Innovation | Vertrieb | Physical distribution |
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