A Model for the Construction of Country-Specific Yet Internationally Comparable Short-Form Marketing Scales
| Year of publication: |
2009
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|---|---|
| Authors: | de Jong, Martijn G. ; Steenkamp, Jan-Benedict E.M. ; Veldkamp, Bernard P. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 28.2009, 4, p. 674-689
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