A model for the effects of psychological pricing in Gabor-Granger price studies
Year of publication: |
1998
|
---|---|
Authors: | Wedel, Michel ; Leeflang, Peter S. H. |
Published in: |
Journal of Economic Psychology. - Elsevier, ISSN 0167-4870. - Vol. 19.1998, 2, p. 237-260
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Publisher: |
Elsevier |
Saved in:
Online Resource
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