A model for the evaluation of national tourism destination marketing programs
Year of publication: |
1997
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Authors: | Faulkner, Bill W. |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 35.1997, 3, p. 23-32
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Subject: | Tourismusmarketing | Tourism marketing | Außenwirtschaftsförderung | Trade promotion | Wirkungsanalyse | Impact assessment | Theorie | Theory | USA | United States | 1988-1992 |
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