A model of advertising and product quality
Year of publication: |
1978
|
---|---|
Authors: | Schmalensee, Richard |
Published in: |
Journal of political economy. - Chicago, Ill. : Univ. Press, ISSN 0022-3808, ZDB-ID 3026-0. - Vol. 86.1978, 3, p. 485-503
|
Subject: | Werbung | Macht | Qualität |
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