A model of advertising with application to the German automobile industry
Petr Mariel and Joel Sandonís
| Year of publication: |
2004
|
|---|---|
| Authors: | Mariel, Petr ; Sandonís, Joel |
| Published in: |
Applied economics. - Abingdon : Routledge, ISSN 0003-6846, ZDB-ID 280176-0. - Vol. 36.2004, 1, p. 83-92
|
| Subject: | Werbung | Advertising | Preiswettbewerb | Price competition | Wirtschaftsmodell | Economic model | Kfz-Industrie | Automotive industry | Theorie | Theory | Deutschland | Germany |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001899108