A Model of Balanced Choice Behavior
Year of publication: |
1987
|
---|---|
Authors: | Lattin, James M. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 6.1987, 1, p. 48-65
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | variety seeking | brand loyalty | logit |
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