A model of buyer regret : selected prepurchase and postpurchase antecedents with consequences for the brand and the channel
Year of publication: |
2007
|
---|---|
Authors: | Keaveney, Susan M. ; Huber, Frank ; Herrmann, Anreas |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 60.2007, 12, p. 1207-1215
|
Subject: | Kundenzufriedenheit | Customer satisfaction | Entscheidung unter Unsicherheit | Decision under uncertainty | Operations Research | Operations research |
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