A model of close business relationships in China (guanxi)
Year of publication: |
2001
|
---|---|
Authors: | Lee, Dong‐Jin ; Pae, Jae H. ; Wong, Y.H. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 35.2001, 1/2, p. 51-69
|
Publisher: |
MCB UP Ltd |
Subject: | Relationship marketing | China | Organizational performance | Marketing strategy |
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