A model of factors' effects on brand identification : evidence from Iran
Year of publication: |
2014
|
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Authors: | Azizi, Shahriar ; Daei, Zahra |
Published in: |
Asian Academy of Management journal : AAMJ. - Pinang : Penerbit Universiti Sains Malaysia, ISSN 1394-2603, ZDB-ID 2561103-3. - Vol. 19.2014, 2, p. 123-139
|
Subject: | identification | trust | attractiveness | self-congruity | distinctiveness | brand | Iran | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Markenführung | Brand management | Persönlichkeitspsychologie | Personality psychology |
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