A Model of Flow Experience as Determinant of Positive Attitudes Toward Online Advergames
| Year of publication: |
2011
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|---|---|
| Authors: | Hernandez, Monica D. |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 13284459. - Vol. 17.2011, 3 (1.7.), p. 315-327
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