A model of flow experience as determinant of positive attitudes toward online advergames
Year of publication: |
2011
|
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Authors: | Hernandez, Monica D. |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 17.2011, 3, p. 315-326
|
Subject: | Computerspiel | Video game | Werbewirkung | Advertising effects | Strukturgleichungsmodell | Structural equation model | Verkaufsförderung | Sales promotion |
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