A Model of Individual Keyword Performance in Paid Search Advertising
Year of publication: |
[2014]
|
---|---|
Authors: | Rutz, Oliver J. |
Other Persons: | Bucklin, Randolph E. (contributor) |
Publisher: |
[2014]: [S.l.] : SSRN |
Subject: | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Werbewirkung | Advertising effects | Werbung | Advertising |
Extent: | 1 Online-Ressource (45 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 2007 erstellt |
Other identifiers: | 10.2139/ssrn.1024765 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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