A MODEL OF MARKETING INFORMATION FLOW: What Creatives Obtain and Want to Know from Clients
Year of publication: |
2004
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Authors: | Sutherland, John ; Duke, Lisa ; Abernethy, Avery |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 33.2004, 4, p. 39-52
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