A model of multi-brand loyalty
Year of publication: |
1971
|
---|---|
Authors: | Jacoby, Jacob |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 11.1971, 3, p. 25-31
|
Subject: | Verbraucher | Markenartikel |
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