A model of online trust for travel products
Year of publication: |
2011
|
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Authors: | Choi, Dorothy K. Y. ; Au, Norman |
Published in: |
International journal of services technology and management. - Wolvertin Mill : Interscience Enterprises, ISSN 1460-6720, ZDB-ID 2072619-3. - Vol. 15.2011, 1/2, p. 132-146
|
Subject: | Tourismus | Tourism | Electronic Commerce | E-commerce | Digitale Plattform | Digital platform | Markenführung | Brand management | Markenimage | Brand image | Vertrauen | Confidence | Kundenzufriedenheit | Customer satisfaction | Welt | World |
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