A model of product compatibility introduction with consumer recognition
Yuansheng Wei, Pei Huang
| Year of publication: |
2020
|
|---|---|
| Authors: | Wei, Yuansheng ; Huang, Pei |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 36.2019, 4, p. 613-629
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| Subject: | Product compatibility | Behavior-based pricing | Compatibility value | Duopol | Duopoly | Konsumentenverhalten | Consumer behaviour | Produktdifferenzierung | Product differentiation | USA | United States | Standardisierung | Standardization | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2019.03.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012152469