A Model of Product Discourse: Linking Consumer Practice to Cultural Texts

The authors propose and demonstrate a discourse model of the dynamic relationships between consumption practices and consumption texts. They use discourse theory to show how product meanings are created, negotiated, and altered. Then they demonstrate an interpretive method based on the model, using data drawn from television commercials and television programs. They also document the influence of historical discourse on contemporary product meaning.

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Year of publication:	1998
Authors:	Hirschman, Elizabeth ; Scott, Linda ; Wells, William

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Type of publication:	Article
Language:	English
Notes:	Hirschman, Elizabeth, Scott, Linda and Wells, William (1998) A Model of Product Discourse: Linking Consumer Practice to Cultural Texts. Journal of Advertising, 27 (1). pp. 33-50.
Source:	BASE

Persistent link: https://www.econbiz.de/10011423875