A model of product line marketing
Chuan He, Shaowei Ke, Xingtan Zhang
| Year of publication: |
2022
|
|---|---|
| Authors: | He, Chuan ; Ke, Shaowei ; Zhang, Xingtan |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 68.2022, 8, p. 6100-6115
|
| Subject: | game theory | marketing effort allocation | multiproduct competition | product line | Spieltheorie | Game theory | Marketingmanagement | Marketing management | Mehrproduktfertigung | Multiproduct production | Marketingtheorie | Marketing theory | Wettbewerb | Competition | Produktgestaltung | Product design |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2021.4193 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013371245