A model of product-to-service brand extension success factors in B2B buying contexts
Brian Brown; Christina Sichtmann; Michael Musante
| Year of publication: |
2011
|
|---|---|
| Authors: | Brown, Brian ; Sichtmann, Christina ; Musante, Michael |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 26.2011, 3, p. 202-210
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Markentransfer | Brand extension | Leistungsbündel | Bundling strategy | Erfolgsfaktor | Success factor |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009010139