A model of retail format competition for non-durable goods
| Year of publication: |
2004
|
|---|---|
| Authors: | Bhatnagar, Amit ; Ratchford, Brian T. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 21.2004, 1, p. 39-60
|