A Model of Stochastic Variety-Seeking
Year of publication: |
1994
|
---|---|
Authors: | Trivedi, Minakshi ; Bass, Frank M. ; Rao, Ram C. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 13.1994, 3, p. 274-297
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | brand choice | choice models | stochastic choice | variety seeking |
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