A model of the antecedents of multiple channel usage
Year of publication: |
2008
|
---|---|
Authors: | Coelho, Filipe ; Easingwood, Christopher J. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 15.2008, 1, p. 32-41
|
Subject: | Finanzdienstleistung | Financial services | Vertriebsweg | Distribution channel | Großbritannien | United Kingdom |
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