A model of the effect of affect on economic decision making
Benjamin E. Hermalin; Alice M. Isen
| Year of publication: |
2008
|
|---|---|
| Authors: | Hermalin, Benjamin E. ; Isen, Alice M. |
| Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 2114104-6. - Vol. 6.2008, 1, p. 17-40
|
| Subject: | Marketingmanagement | Marketing management | Emotion | Konsumentenverhalten | Consumer behaviour | Entscheidungstheorie | Decision theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003703893