A Model of Value Creation - Supplier Behaviors and Their Impact on Reseller-Perceived Value
Year of publication: |
2001
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Authors: | Simpson, Penny M. ; Siguaw, Judy A. ; Baker, Thomas L. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 30.2001, 2, p. 119-134
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