A model toward optimizing advertising effort on durable goods purchases
Year of publication: |
1971
|
---|---|
Authors: | Murray, J. Alex |
Published in: |
British journal of marketing : reporting current research theory and practice. - Bradford : MCB, ISSN 0007-1099, ZDB-ID 964889-6. - Vol. 5.1971, 1, p. 29-33
|
Subject: | Verbrauchsgüter | Werbung | Kanada |
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