A Modeling Framework for Category Assortment Planning
Year of publication: |
2001
|
---|---|
Authors: | Chong, Juin-Kuan ; Ho, Teck-Hua ; Tang, Christopher S. |
Published in: |
Manufacturing & Service Operations Management. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 1523-4614. - Vol. 3.2001, 3, p. 191-210
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | Retailing | Product Assortment | Brand Reconfiguration | Purchase Incidence | Brand Share | Logit Model |
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