A motivational process model of product involvement and consumer risk perception
Year of publication: |
2001
|
---|---|
Authors: | Dholakia, Utpal M. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 35.2001, 11/12, p. 1340-1362
|
Publisher: |
MCB UP Ltd |
Subject: | Motivation | Consumer’s risk | Perception | Consumer behaviour | Involvement |
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